Carbon60
Supported sales pipeline growth to £1m
Carbon60
Supported sales pipeline growth to £1m
Carbon60
Supported sales pipeline growth to £1m
Timescale: 4 weeks
Carbon60 approached me to support a soft rebrand as a freelance project. Existing assets and colours were used to refresh the look and feel of the collateral but remain in line with the previous style, while the brand guidelines and website were also reworked. Elements of the visual language previously underutilised were brought forward and given emphasis while the colour palette was used in new ways to modernise the style and bring a new lease of life to a long-standing suite of graphics and images.
Timescale: 4 weeks
Carbon60 approached me to support a soft rebrand as a freelance project. Existing assets and colours were used to refresh the look and feel of the collateral but remain in line with the previous style, while the brand guidelines and website were also reworked. Elements of the visual language previously underutilised were brought forward and given emphasis while the colour palette was used in new ways to modernise the style and bring a new lease of life to a long-standing suite of graphics and images.
Along with a full set of new brand guidelines and print collateral, I laid up templates for social media profiles & images as well as providing a wireframe for the website layout and a style guide for use of imagery/graphics.
Several years later the fundamentals of my design language remain in use by Carbon60 even through another brand refresh in the interim period.
Along with a full set of new brand guidelines and print collateral, I laid up templates for social media profiles & images as well as providing a wireframe for the website layout and a style guide for use of imagery/graphics.
Several years later the fundamentals of my design language remain in use by Carbon60 even through another brand refresh in the interim period.
Graham developed a much-needed update to our corporate brand guidelines. Our existing brand was fragmented and lacked clarity on the updated use of our colour palette and visual identity. Graham produced a definitive, unambiguous brand system that went on to serve as the single source of truth for the entire organization. His contribution has meant we have achieved brand consistency across all channels and saving our team significant time. Graham's ability to translate complex rules into a clear, professional format highlights his creative skill and attention to detail.
Graham developed a much-needed update to our corporate brand guidelines. Our existing brand was fragmented and lacked clarity on the updated use of our colour palette and visual identity. Graham produced a definitive, unambiguous brand system that went on to serve as the single source of truth for the entire organization. His contribution has meant we have achieved brand consistency across all channels and saving our team significant time. Graham's ability to translate complex rules into a clear, professional format highlights his creative skill and attention to detail.
Graham developed a much-needed update to our corporate brand guidelines. Our existing brand was fragmented and lacked clarity on the updated use of our colour palette and visual identity. Graham produced a definitive, unambiguous brand system that went on to serve as the single source of truth for the entire organization. His contribution has meant we have achieved brand consistency across all channels and saving our team significant time. Graham's ability to translate complex rules into a clear, professional format highlights his creative skill and attention to detail.
Marie Malyon
Head of Marketing, Carbon60
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Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I can bring your vision to life.
Let's CHat
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I can bring your vision to life.
Let's Chat
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I can bring your vision to life.