Moore Barlow
Brand Identity
Moore Barlow
Brand Identity
Moore Barlow
Brand Identity
I joined Moore Barlow in 2019 as the in-house designer where I took responsibility for the brand’s graphic language while the firm was still known as Moore Blatch. I was responsible for a merger-led rebranding effort that coincided with the arrival of COVID-19 and our subsequent switch to remote working.
During the pandemic I designed the new look and brand toolkit for the merged firm's new identity. I rolled out the new style across all of the firm’s communications - including wireframes for the website - and deployed a full suite of print materials in support of the business development leads and individual specialist teams.
The firm grew by 50% total headcount during the merger, but profit was at 200% two years after the rebrand.
I joined Moore Barlow in 2019 as the in-house designer where I took responsibility for the brand’s graphic language while the firm was still known as Moore Blatch. I was responsible for a merger-led rebranding effort that coincided with the arrival of COVID-19 and our subsequent switch to remote working.
During the pandemic I designed the new look and brand toolkit for the merged firm's new identity. I rolled out the new style across all of the firm’s communications - including wireframes for the website - and deployed a full suite of print materials in support of the business development leads and individual specialist teams.
The firm grew by 50% total headcount during the merger, but profit was at 200% two years after the rebrand.
I also provided a guiding hand to the interior design team and produced exterior and interior signage in line with the new aesthetic. I advised on photography, produced social media & email content and defined the digital video style.
An important part of my role was mentoring junior members of the marketing function - they had done an admirable job before I joined but were not very experienced in design or document production in particular. My guidance and scalable systems I implemented enabled them to deliver much faster against business needs as a team, even after my departure.
I also provided a guiding hand to the interior design team and produced exterior and interior signage in line with the new aesthetic. I advised on photography, produced social media & email content and defined the digital video style.
An important part of my role was mentoring junior members of the marketing function - they had done an admirable job before I joined but were not very experienced in design or document production in particular. My guidance and scalable systems I implemented enabled them to deliver much faster against business needs as a team, even after my departure.
Graham is the most enthusiastic designer I’ve worked with. He’s organised, conscientious, and cares about doing great design whilst getting to the right output for the business. Whilst working with him, Graham demonstrated a keenness to develop and learn, building on his graphic design skills with videography.
Graham is the most enthusiastic designer I’ve worked with. He’s organised, conscientious, and cares about doing great design whilst getting to the right output for the business. Whilst working with him, Graham demonstrated a keenness to develop and learn, building on his graphic design skills with videography.
Graham is the most enthusiastic designer I’ve worked with. He’s organised, conscientious, and cares about doing great design whilst getting to the right output for the business. Whilst working with him, Graham demonstrated a keenness to develop and learn, building on his graphic design skills with videography.
Tom Newman-Young
Chief Marketing Officer, Moore Barlow LLP
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Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I can bring your vision to life.
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Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I can bring your vision to life.
Let's Chat
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I can bring your vision to life.